World Table Tennis gets a new identity through Superunion – Branding in Asia Magazine

Superunion has created a new identity for World Table Tennis to “attract new audiences, attract new partners and inspire millions of people around the world to play and enjoy the game,” said the agency today at the launch of the new looks.

World Table Tennis (WTT) was established by the International Table Tennis Federation (ITTF) and launched last year with its opening tournament in Macau. However, since table tennis was only taken seriously as a competitive and commercial sport in a few countries, the ITTF wanted to change this.

Superunion’s Asia team worked with WTT to create a brand that would change the way the world sees table tennis and put WTT at the center.

Inspired by WTT’s vision of showing table tennis in a different light, Superunion’s creative strategy was to reverse the audience’s point of view by showing the game from the ball’s perspective, capturing the energy and skill of the game, and enabling the world To see table tennis from a new, unique perspective – in the truest sense of the word.

“The identity design mirrors sports photography and perfectly captures how each player focuses on the ball in motion. It follows the movements of the spinning ball at breakneck speed and plays out the drama, precision, skill, passion and mental agility that bring the players to the table, ”Superunion said in a statement.

“The completely new look shows uncompromising self-confidence – be it the new iconic black table or the newly designed theater.”

With 563 million fans worldwide, WTT is taking the world by storm. Table tennis officially became the most watched sport in China, quickly reaching 350 million unique viewers in the last few months after the 2020 Tokyo Olympics.

New partners have been inspired to join the game, with Coca-Cola and Tata taking the titles of official partners for all WTT events in China in 2021. And now that upcoming tournaments are taking place in the Americas for the first time, with Liebherr sponsoring the championships in Houston, table tennis is a truly global sport played by everyone.

The WTT Cup final will be played from December 4th to 7th, 2021 at the OCBC Arena in Singapore.

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