house-shaped volume by rieuldorang atelier marks ‘with home’ identity
house-shaped structure shapes the identity of the company
‘at home’ in the south Korea is being built as a four-storey multifunctional building with a house-shaped structure on top. the overall structure takes up that of the owner sale Shop on the ground floor, rental apartments on the first and second floors and the owner’s property House Above. rieuldorang atelier The aim was to design a volume that stands out from the neighboring buildings and at the same time marks the identity of the company of the same name “with home”.
the architects had to deal with the clear limits of architectural design that apply to all buildings in the new city. These constraints determine the design that can be approached within the volume defined by the sunshine boundary and the building-to-land ratio. Due to the nature of the tight construction site and the rules mentioned above, it is inevitably difficult to put together an arrangement that protrudes from the surrounding volumes, and that was exactly your goal.All images courtesy of Yoon, Joonhwan
create a strong visual connection
For this purpose, the resulting structure presents itself as an open facade, which is encased by two more curved walls. the curved wall expresses the flexibility of the fabric and at the same time has the inclusiveness that encompasses the entire building. the design team at rieuldorang atelier wanted to create a visual play between the shape of the structure and the name of the brand: a home for the retail space “with home”. The building was perceived as a house and exhibition space that took shape as a pentagonal, gable-shaped structure.
“In general, branding is explained as the process of creating a brand image in the minds of customers. in this respect, one can say that the design direction “with home” has achieved the effect of architectural branding that is reminiscent of the image of home fashion. the icon design, which symbolizes the house of the house, was perfectly shaped with the effect of an architectural branding and was able to achieve the double goal of a residential building and an office building to some extent. ‘