Adventure park Adventureland sold, new attractions to open in 2022
The longtime local owner of Adventureland in Altoona, Iowa has sold the resort. However, this may not be bad news if the other information released today is any indication of it.
Adventureland, located just off I-80 in central Iowa, has been open since 1974 when Jack Krantz founded the company. After the adventure land website, Krantz died 15 years ago and his daughter and sons have been running the family business ever since. With today’s announcement of the sale of Adventureland to one of the world’s leading amusement park operators, this is now over.
Palace Entertainment, a subsidiary of Parques Reunidos, announced the purchase of the Adventureland Resort on Tuesday. In one Press releasePalace Entertainment CEO John Reilly said:
We are happy to add Adventureland to our portfolio. We specialize in parks and venues that create experiences to enjoy for a lifetime, from childhood to young adulthood to parenting and grandparenthood. We’re investing in Adventureland to add eight new family rides to its current offering in 2022 and two completely new attractions for the 2023 season.
Yes, 10 new rides / attractions at Adventureland over the next two years.
Starting in 2022, Adventureland Platinum Season Pass holders will be able to visit all other Palace Entertainment Parks for free. This contains Noah’s Ark Water Park in the Wisconsin Dells, calling themselves America’s largest water park.
In today’s announcement, Pascal Ferracci, CEO of Palace Entertainment’s parent company, Parques Reunidos said:
We look forward to our Palace Entertainment team combining its operational excellence with the family-run entertainment heritage of Adventureland. Parques Reunidos has a unique track record in acquiring and successfully integrating parks, with over 20 transactions in 11 countries since 2004. This will continue to be a growth lever for the group to maintain local brands and historical positioning of the acquired parks while being state-modern Tools and skills to further develop the business.
Adventureland’s current CEO Michael Krantz says it’s time to pass the torch on:
For nearly fifty years, our family has worked hard to bring a good time to people of all ages who come to the park to create lifelong memories. Palace wants to continue these traditions so that future generations can do the same. That would make our father incredibly happy.
Did the Krantz family decide to sell because they realized it won’t be the only theme park in Iowa by 2022? We’ll probably never know if the upcoming opening of the Lost Island Theme Park in Waterloo had anything to do with it, but one thing is for sure … we should thank the Krantz family for making a wonderful place to visit people from across the Midwest Has given visits for almost 50 years. Hopefully this tradition will continue under the new ownership in the decades to come.