From digital collages to hand sketches: find inspiration for your next architectural visualizations

From digital collages to hand sketches: find inspiration for your next architectural visualizations

With more and more architectural visualizations being published on social media, it’s easy to get overwhelmed. Adding this to how the famous algorithm works, we always end up being exposed to social media posts that are similar in many ways. But for us as architects, designers and students, social media is not just a platform to connect and share our work. It also serves as a source of inspiration. If the algorithm doesn’t help us to discover new and different ideas, then it’s up to us to try our best and look for them.

If you were to search #architecturevisualization on Instagram, you would see that a large amount of the images displayed are hyper-realistic renderings that blur the lines between photography and rendering very well. Don’t get me wrong, hyper-realistic renderings are necessary. As architects, we find it easy to understand more conceptual drawings and illustrations. However, our customers, the people we design for, don’t always find it that easy. This is where photorealistic renderings come into play. They help to get a clear idea of ​​what the project will look like when it’s finished. Of course, the more realistic they look in this case, the easier it is to understand them. But are there other ways we can convey the idea, look and feel of the architectural project that isn’t necessarily photorealistic?

For this month’s ArchDaily theme, The Future of Architectural Visualization, and for inspiration, we bring you a list of 5 people whose work on Instagram deviates from the more common hyper-realistic renderings. We also asked them to give us their answer to the question: How do you think architectural visualization will change in the near future?

Juan Barrios Duarte

JBD: While I think photorealistic rendering will continue to play a key role in helping clients visualize projects, I believe architectural visualization will increasingly shift to a more sensory approach to foster emotional connection and provide multi-layered visual experiences, that focus on how clients will feel instead of how each project will look like.

Mohammed Bilbeisi

MB: Architectural visualizations will evolve as they have since antiquity and dramatically after Brunelleschi’s invention of linear perspective. I am a firm believer that nothing revolutionary will happen until humans or machines come up with a new and radical way/paradigm shift of communicating design intent. Drawing tools evolve and will evolve, but the result will remain the same… to map three-dimensional space onto a two-dimensional surface as a complex optical relationship between figure and figure/ground.

Maddie Uhl

mu: Due to rapid technological growth, architectural visualizations have already changed a lot and will continue to change. The ability to create using multiple software and media was very liberating. I believe this will continue to increase in the future, especially as resources and inspiration become more accessible.

Lloyd Martin

LM: I believe visualization techniques will drift away from the pastel feverish dreams of yesteryear towards a more grounded and thought-provoking approach that paints an idyllic landscape while remaining rooted in a sense of reality. This could manifest in two directions, first in a more back-to-basics hand-drawn or painted expression that brings architecture back into the discussion and relies less on the manifested emotions evoked by fantastical imagery. And the other will be a fully immersive experience that engages customers in a more visceral experience like embedding the architecture a stylized computer game environmentallowing for a more direct interaction between customer and design.


LY: I think architectural visualization would have an opportunity to move from 2D to 3D with emerging VR and Metaverse related technology. It would be very exciting if people could have an immersive experience with stunning visualization drawings in the future.

These are just 5 of the many Instagram accounts that take a slightly different approach to architectural visualization. With Instagram playing a more prominent role in the design process, we now have a large number of accounts sharing architecture renders. Each with its very own touch. Whether it’s a digital collage, sketches, online video games, comics, or a combination of all, the type of architectural visualization you choose will depend on your personal tastes, your audience, the type of project you’re showing want, off. and what exactly you are trying to communicate with your image.

This article is part of ArchDaily Topics: The Future of Architectural Visualizationsproudly presented by escape, the most intuitive real-time rendering and virtual reality plugin for Revit, SketchUp, Rhino, Archicad and Vectorworks. Enscape plugs directly into your modeling software, giving you an integrated visualization and design workflow.

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