London Flagship Store by Iris Ceramica and The Architectural Photography Awards 2022
That Iris Ceramica Group‘s London showroom is located at 61-67 Old Street in Clerkenwell, the heart of creativity in London. In keeping with the dynamic spirit of the neighbourhood, Italian architects Area 17 designed the showroom as a place that encourages creativity, networking and teamwork: the ideal seat for the British jury in the 2022 Architectural Photography Awards, who began their work before sharing the proposals received with all the jurors of the prestigious photo competition, now in its 10th edition. The shortlist of selected candidates will be presented at the World Architecture Festival (WAF) 30 November to 2 December 2022 at FIL in Lisbon, where delegates will also have the opportunity to vote. Judges and viewers are asked to look beyond the architecture itself and consider the composition, lighting, scale, atmosphere, sense of place and understanding of the project represented in the photograph.
The competition is a great success, judging by the significant increase in entries, with participation from photographers 64 different countries, compared to 42 countries in 2021. Contestants can compete in six different categories. The four most important are Exterior, interior, sense of place and buildings used; then there is the Portfolio – transport hubs and Mobile – bridges categories. The Architectural Photography Awards focus on the experience of architectural photographers who translate the sophistication of architecture in legible and understandable two dimensions to explain and underscore the character, details and context of the project. There are no limits to interpretation and creativity, and that is the aim of the award present new talent and help artists grow by promoting the art of photographing architecture.
The partnership of the Iris Ceramica Group with the Architectural Photography Awards 2022 provided the British jury with the perfect setting for their task and attracted attention Iris Ceramica’s London flagship storea design showroom on three levels in an industrial style building for a total of almost 600 square meters.
On the ground floor, an elegant, exclusive lounge connects inside and outside through large windows and connects the showroom with its urban environment. Next to the bar is a casual lounge area that invites you to linger and chat.
It is only logical that ceramic maxi slabs play a prominent role in a ceramic showroom, giving character to surfaces and furnishings and guiding visitors to the showrooms on the other levels.
The first level focuses on collections developed in collaboration with Diesel Living. The bold character of these materials fits perfectly with the architecture, creating flexible areas that can be used as co-working spaces, conference rooms or event venues. This is where the jury met to view the entries for the Architectural Photography Awards 2022.
We’re excited to be shortlisted for the awards, but we’ll have to wait until the end of the World Architecture Festival (WAF) to find out who’s been named the world’s best architectural photographer!
The Architectural Photography Prize 2022
Iris Ceramica flagship store
61-67, Old Street
London EC1V 9HW
Images: Courtesy of Iris Ceramica Group